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July 10, 2020

Instinct™ by iDevices: Create a smart home experience like no other

Jul 14, 2020, 09:38 AM by Andrew Ragali | Content Marketing Manager | iDevices

*This blog is from the iDevices blog written by Andrew RagaliContent Marketing Manager

With Instinct™, your smart home superpowers go far beyond controlling a smart light switch with another separate Alexa device. Instinct is an Alexa device, giving you the power to issue voice commands to control iDevices’ entire line of smart lighting, power, and HVAC solutions — in addition to any other Alexa-enabled smart devices. When Instinct is installed throughout the home, your voice opens the door to effortless smart home control.

“Alexa Built-In” vs. “Works with Alexa”

You may be wondering about the difference between Instinct — a smart light switch with Alexa Built-In — and other iDevices smart switches that work with Alexa. There are plenty of smart devices out there that work with Alexa, including iDevices smart home product line. You may also see the term compatible with Alexa; the same as works with Alexa, just a different turn of phrase. But there aren’t too many smart home products out there that actually have Alexa inside.


Instinct is an Alexa device, developed in-house by iDevices (owned by Hubbell Incorporated). iDevices worked closely with Amazon to integrate Alexa into a light switch. That’s right — Alexa is right inside Instinct awaiting your questions and commands. What does that mean? Instinct has the same functionality as an Echo or Echo Dot. You can ask Alexa within Instinct to tell you a joke, give you the weather, order cat food, play music, and the list goes on.


Products that work with Alexa can be controlled with an Alexa device, like an Echo — and now Instinct. For example, a dimmable smart lighting fixture that works with Alexa can be dimmed or turned on/off with a command to Alexa within Instinct. Since Instinct is also a light switch, you have the power to control the light fixture Instinct is wired to with your voice, the Amazon Alexa app, or by using the physical switch.


Instinct Features: 

  • Alexa Built-in 
  • Premium SOEN® Audio 
  • Dual-microphone design LED light ring 
  • Customizable LED night light 
  • Amazon Music & Audible* 
  • Motion and ambient light sensors** 
  • Single-pole, on/off 
  • Standard installation 
  • Flexible silicone-coated wiring 
  • Custom faceplate included Two-year warranty 
  • 100% U.S.-based customer support
  • Stream music from your wall switch with Amazon
You can purchase your iDevice Instinct switch right from our webstore.